On December 20th, "World Executive Summit" was held in Shanghai. At the meeting, the 2022 "China Brand Annual Award", which is known as the "Oscar of Chinese brands", was unveiled. By the World Brand Lab and its independent selection committee evaluation, Sailun tire won the year 2022 (19th) "China's top 10 influential brands in the tires category" honorary title.

 In recent years, Sailun has continuously improved its brand influence and industry competitiveness through multi-channel, multi-form and diversified brand activities. In the field of sports events and automobile events, it has expanded its global brand awareness by sponsoring La Liga soccer clubs and improved its product quality by participating in famous global automobile events such as FIA IDC, D1GP, CDC, DCGP, TAKLIMAKAN RALLY, Silk Road Grand Prix and so on. In the field of digital marketing, Sailun is also making in-depth efforts to empower brand building. In addition, Sailun brand is spread and promoted in a comprehensive way by participating in global famous exhibitions, organizing media line activities, and holding new product conferences.

The enhancement of brand influence cannot be separated from technological innovation and cultural construction. From the beginning of its establishment, Sailun has always focused on basic research and continued to explore new technologies, materials and products. 2021 Qingdao Innovation Festival, Sailun's newly developed Liquid-Gold Tire was unveiled. This tire is an epoch-making technological breakthrough in the world's rubber tire field, as it reduces rolling resistance while improving wet skid resistance and wear resistance.

In May 2022, the European Cologne exhibition, the international authoritative third-party testing agency TÜV SÜD released a variety of liquid-gold tires professional test data, and its comprehensive performance reached the world's leading level. In October 2022, Sailun liquid-gold tires commercials logged into the CCTV synthetical channel, Chinese international channel, news channel prime time, relying on the CCTV, Sailun brand awareness is further enhanced. In November 2022, the liquid gold tires appeared in Las Vegas, United States, which strongly boosted the influence of Sailun in the global market.

Brand building marks history and records the steps of the times. At present, brand strategy has been elevated to a national strategy. Sailun will continue to forge a stronger brand power on the road of high-quality development, and help Chinese brands to be recognized and win reputation in domestic and international markets.